Barcelona Principles Critique
Perhaps it's because of the new Pirates of the Caribbean movie coming out "Dead Men Tell No Tales," or maybe it's just because when I think of Spain I think of sailing, but when I first encountered the Barcelona Principles, I kept on wanting to give examples of each principle and how it relates to sailing a ship. Your decisions on what you do as a public relations practitioner or as captain, will determine whether the ship sinks, sputters around in circles, or sails. The experts at the 2nd European Summit on Measurement presented the Barcelona Declaration of Measurement Principles in June 2010. These seven principles are meant to serve as a set of navigation tools for us captains to be able to measure the impact of media on public relations. What are the Barcelona Principles? In 2015, the Barcelona Principles were revisited by the experts and went through some fine tuning. I have to agree with the changes that were made as they are now more clear and give a...